IKEA's Rapping Figurines Silence the Critics
IKEA UK wants everyone to get their homes holiday-ready by encouraging them to replace their old stuff with their budget-friendly Scandinavian designs.
In IKEA UK's latest ad, we see a family relaxing their home, which appears to be an upper-level apartment in the heart of the city. Mom receives a text message confirming that dinner will be at their house that evening. Suddenly, a rabbit teapot's twisted face begins to come together. And it begins to rap with a ceramic panda as his hype-man. The pair are joined by various household tchotchkes to criticize the family's worn floors, cracked walls, and old furniture and decor.
Evidently, the opinions of these weird hip-hop knick-nacks really eats at mom because the family is then seen setting out a new lamp, dining room table, mirror, rug, curtains, and new framed art. They also have a different sofa, the lighting has changed, and the mess they started with has been cleaned up. They have somehow managed to purchase all of this furniture, either haul it all up to this apartment or have it delivered the same day, assemble it all using IKEA's wordless instructions, and get rid of all of the packagings. A holiday miracle has occurred and dinner is saved.
This ad is bizarre, without a doubt. I still can't decide whether I love it or hate it, but one thing is for sure: I will remember it.
In IKEA UK's latest ad, we see a family relaxing their home, which appears to be an upper-level apartment in the heart of the city. Mom receives a text message confirming that dinner will be at their house that evening. Suddenly, a rabbit teapot's twisted face begins to come together. And it begins to rap with a ceramic panda as his hype-man. The pair are joined by various household tchotchkes to criticize the family's worn floors, cracked walls, and old furniture and decor.
Evidently, the opinions of these weird hip-hop knick-nacks really eats at mom because the family is then seen setting out a new lamp, dining room table, mirror, rug, curtains, and new framed art. They also have a different sofa, the lighting has changed, and the mess they started with has been cleaned up. They have somehow managed to purchase all of this furniture, either haul it all up to this apartment or have it delivered the same day, assemble it all using IKEA's wordless instructions, and get rid of all of the packagings. A holiday miracle has occurred and dinner is saved.
This ad is bizarre, without a doubt. I still can't decide whether I love it or hate it, but one thing is for sure: I will remember it.
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